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Questions and answers

Questions and answers about TraceErase

Plain answers about what TraceErase does, and what it doesn’t.

What is TraceErase?

TraceErase helps people in the UK protect their personal data. You can check a password against known breaches, search a directory of online services for account clean-up steps, prepare and track privacy requests and complaints, and, for organisations on its managed list, have eligible requests handled for you.

It isn’t antivirus or device security, and it doesn’t prevent breaches. See the directory and how it works.

What happens after I create an account?

You give your name, email address and a password, and agree to the Terms of Service and Privacy Policy. Where we ask you to confirm your email address, your account isn’t ready until you open the link we send. You then sign in and reach your dashboard, which opens on the account clean-up directory with the password check and request tracking alongside.

Creating an account doesn’t buy anything. When you want the plan, you choose monthly or annual from your dashboard and press “Continue to checkout”; payment is taken on Stripe’s own page.

Which checks and tools work today?

With a free account: the password check, the account clean-up directory with official guidance that TraceErase has checked and dated, request drafts, and a case tracker with response dates worked out from the dates you record. The plan adds eligible requests handled for you (Loan Broker Cleanup first, when it is open), the removal centre (with your own checklist of data brokers, a private to-do list that sends nothing), progress updates, and the email breach check, scheduled breach checks and the breach directory (the breach tools when the breach data service is switched on). Detailed exposure reports and weekly protection are temporarily unavailable and are not part of what the plan gives today. Follow-ups on requests with no reply are planned and not switched on yet. Each tool’s page shows whether it is working for you right now. A tool being switched on doesn’t mean every organisation, source or action is supported: each one says what it covers.

The breach check for your account email depends on a breach data service.

The free exposure check, where it’s available, searches a licensed search index for possible references to your name on supported websites. It is not a promise and it is not part of what a plan gives you. Coverage is very limited at present, because the index holds almost none of the person pages of the one website we may search, so “nothing found” is the expected result for almost everyone and is not an all-clear. The check page says where it stands, and it is paused when the search service can’t be reached.

Separate account checks, each with its own source, date and limits, and none added to any other result: a Companies House public-register check (with an optional weekly watch of one record you choose, which needs an active plan and is switched on only by you), a GitHub profile check, an archived-copy check of one web address you give us, and a photo privacy check that runs on your device. Each says when it is unavailable, and a check that could not run is never shown as “nothing found”.

Nothing runs in the background unless you turn it on. Breach checks and the password check run when you ask, and breach checks can also run on a schedule if you turn that on. Weekly protection, an optional repeat of the exposure check, is temporarily unavailable. Reminder emails about the dates on your own requests depend on the reminder service running and have no promised delivery time; the dates are always shown on screen.

Does TraceErase hold my passwords?

We don’t receive or store the passwords you check. The complete password is never sent to us or to Have I Been Pwned: your browser works out a one-way hash and sends only its first five characters to a Have I Been Pwned service. Your TraceErase sign-in password is handled by our sign-in service, and TraceErase never asks for the passwords of other services. You never need to give us a login for another organisation, and you should never put a password in a request.

What does an organisation need to match a request to me?

Enough to find your records: your name and details such as the email address or username on the account, or a reference number they gave you. Give only what helps them find you. An organisation may ask for proof of who you are if it has a reasonable need, and in some cases the time limit starts only once it has what it needs. The ICO’s guidance covers this.

TraceErase drafts have a field for these details and tell you not to include passwords or card numbers. For managed requests, your written permission names the organisation, the actions and an end date, and uses your verified email address; further evidence is asked for only where a recipient reasonably needs it.

When do I have to verify directly with an organisation?

Whenever a step needs you: signing in to your own account, confirming by email or a code, proving your identity when the organisation asks, or confirming that you want an account closed. TraceErase can’t and doesn’t sign in for you. The guidance for each organisation shows which steps are yours, and managed requests only cover organisations on the managed list.

Can every company erase every record?

No. Erasure applies in particular circumstances and isn’t absolute: an organisation can keep data it must keep, for example to meet a legal obligation or to deal with legal claims, and closing an account isn’t the same as erasing data. For banks, credit, energy, phone and health services TraceErase gives rights-request guidance only, not closure or erasure advice.

How long can the steps take?

Closing an account on the organisation’s own site varies, and where the guidance TraceErase checked records a period (for example a deletion window) it is shown, with the date it was checked. For a data protection request, ICO guidance gives the organisation one calendar month to respond, with up to two more months if the request is complex and it tells you within the first month. For a complaint, the organisation should acknowledge it within 30 days.

TraceErase shows these as provisional dates worked out from the dates you record, marked “needs confirming” when uncertain. Staff review each managed request first and only a limited number are sent each day, so there is no promised time.

What if an organisation refuses, or needs clarification?

It must still reply, say why it is refusing, and tell you how to complain. If it asks for clarification or identification, answer through the same route and record it in your case. If you aren’t satisfied, complain to the organisation, then to the ICO if you are still unhappy. TraceErase helps you record replies and prepare a follow-up or complaint draft for you to review and send.

How is TraceErase different from broker cleanup?

TraceErase is the whole platform: security checks, the account clean-up directory, privacy request drafts and tracking. Broker cleanup is one specialist managed feature inside it, for payday and short-term loan brokers, and has its own page. You can use everything else without ever using it. About Loan Broker Cleanup.

What do the security tools tell me, and what do they not?

The password check tells you whether a password appears in known breaches. With the plan, and when the breach service is available, the breach check shows which known breaches include your account email address, with practical next steps such as changing a password. A separate reading list shows recently reported breaches.

None of them can tell you that you are safe: a result only covers what the service has recorded. If the service is unavailable, TraceErase shows the result as unavailable. It never shows “all clear” in its place.

What does “Check my exposure” do, and what does it not do?

Where it’s available, you give your name and where you live, confirm your email address with a one-time code, and TraceErase searches a licensed search index for supported websites. You see how many possible references it found and across how many websites, and you can review them and see the steps available. The Check my exposure page says whether it’s available today, and what is sent to which search provider and how long results are kept.

It doesn’t open the pages the results link to, so a result is a possible reference, not confirmed exposure. A search index may not include everything, and confirming your email address doesn’t prove who you are, so finding none isn’t an all-clear and a result isn’t proof. It runs when you ask. It doesn’t remove anything by itself. The check and its count are free. Detailed exposure reports are temporarily unavailable and are not part of what a plan gives today; the removal centre is separate and works without them.

When the check is available you can start one a week yourself; the check page says whether it is available today. Weekly checks are temporarily unavailable; when they are available they run separately, once a week. A check that couldn’t run, or that failed, doesn’t use your check for the week.

Is my password sent anywhere in the password check?

Your password is checked in your browser. The complete password is never sent to TraceErase or to Have I Been Pwned. Only the first five characters of a one-way hash of it are sent, from your browser, to a Have I Been Pwned service called Pwned Passwords. That service replies with a list, and your browser checks the list. The request goes straight from your browser to that service and does not pass through TraceErase. Like any web request, it shows that service your internet address. The method is called k-anonymity, and the request asks for padding. This applies to the password check only; other features work with the details you give us.

Does TraceErase keep watching for new breaches?

Only if you choose it. Breach checks and the password check run when you ask. On a paid plan you can turn on scheduled checks of your confirmed account email. That is one choice. Getting one email when a check finds a newly listed breach is a second, separate choice. Both are off until you turn them on, and how often a check comes round is shown in your account. Weekly protection, which would repeat the exposure check, is temporarily unavailable, so nothing else is re-checked for you. TraceErase doesn’t scan broker databases or the wider web: the free exposure check, when it is available, searches a licensed search index for supported websites when you ask it to, and only then. Reminder emails about request dates depend on the reminder service running and have no promised delivery time; the dates are always shown on screen.

What is in the directory?

A searchable directory of online services across everyday life, such as shopping, social media, entertainment, travel, technology and banking, adapted from a community directory with additions from official sources. The coverage page shows live counts and lets you search it without an account.

Where TraceErase has read an organisation’s own pages, the entry says “Checked by TraceErase” and shows the date; the organisation may have changed its pages since. Most entries haven’t been checked yet, and say so.

What does a directory listing mean?

A listing means the service is in the directory, nothing more. It isn’t an account of yours that we have found, not a supported removal and not a tested sign-in flow. “Checked by TraceErase” means TraceErase read the organisation’s own pages and recorded the date; you still act on the organisation’s own site, and it may have changed its pages since. For banks, credit, energy, phone and health services TraceErase gives no closure or erasure advice, only rights requests. An outcome is only what an organisation says it did, and who vouches for it.

Who handles what?

You use the tools and guided routes yourself. For organisations on the managed list, TraceErase can handle supported requests on your behalf, under written permission you can revoke: software prepares each request, you read and approve the exact wording, a member of staff approves the same wording, and only then does TraceErase send it. The service note on this page says whether Loan Broker Cleanup is open to you right now. You do the steps that need your own login, identity check or confirmation.

Checking whether broker cleanup is open…

How is closing an account different from erasure?

Closing an account stops you using a service. It doesn’t necessarily remove your data, because many organisations keep some of it afterwards.

Erasure is a separate request: you ask the organisation to delete personal data it holds about you. TraceErase keeps the two apart and its guidance says which one each step does. The five requests, in plain words.

How are the response dates worked out?

TraceErase works them out from the dates on record, such as the date a request was sent, using versioned rules based on ICO guidance. When something is uncertain, the date is shown as “needs confirming”. A date doesn’t change because an organisation says it needs longer. A date passing isn’t a finding that an organisation did anything wrong.

For a complaint, there is no fixed final deadline for the organisation to resolve it, so any chase date you choose is your own target. Dates are a guide, not legal advice.

What am I paying for, and how do cancellation and refunds work?

You choose a monthly or an annual plan. The annual plan is charged in full, once a year, upfront; any monthly figure shown for it is only an equivalent, not a monthly charge. Both renew automatically until you cancel from Manage billing in Settings (it opens Stripe’s customer portal). The Pricing page reads the amounts from our billing records, so none is written here.

The account tools (the directory and guidance, privacy requests and complaints, the case tracker and the password check) come with your account. The plan is the connected service around them: eligible managed requests handled for you with progress updates (Loan Broker Cleanup first, while it is open), the removal centre (with your own broker checklist), and breach information for your account email when the breach service is available, with scheduled breach checks and the breach directory. Detailed exposure reports and weekly protection are temporarily unavailable and are not part of what the plan gives today; nothing that worked has been taken away. Follow-ups on requests with no reply are planned and not switched on yet. It doesn’t buy a particular outcome, unlimited capacity or a response time. The commercial terms and refunds are set out in the Terms of Service, and nothing here is a guarantee of removal.

Many official routes are free. Why would I pay for TraceErase?

You don’t have to. Your rights don’t depend on TraceErase, and the official steps in the directory are free to follow with or without an account. The plan pays for the work around them: finding each organisation’s route, a prepared draft, one record of what you sent and when replies are due, and, for supported requests, help from our team when Loan Broker Cleanup is open. If you only have a request or two, the free route may be all you need.

See the free route and TraceErase side by side.

What happens to my TraceErase account and records if I delete it?

Deleting your account is a process. Your access stops at once, your permission for managed requests is revoked, unsent requests are cancelled, an active subscription is cancelled, except one whose ownership is under review, which our team handles with you, and your saved lists are removed. Request records and billing records are kept or removed according to retention rules that are still being confirmed, so the page doesn’t say your data is deleted until it is. The Privacy Policy explains how we handle your data.

How do I get support?

If you have an account, open Support in your dashboard: each message gets a reference and a status. Otherwise see Contact and support. The support email address is help@traceerase.co.uk. We don’t promise a reply time.

Managed requests and broker cleanup

Broker cleanup is the first managed feature. These answers apply to requests TraceErase handles for you.

What is broker cleanup?

Broker cleanup is the first managed feature. For payday and short-term loan brokers on the managed list, TraceErase asks them to stop marketing to you and to erase data they no longer need, under your written permission. It is one service within TraceErase, not the whole of it. About Loan Broker Cleanup.

Will TraceErase submit the requests for me?

For organisations on the covered list, yes, when Loan Broker Cleanup is open to you (the note below says whether it is). After you give written permission, software prepares each request, a member of our team approves the exact wording and recipient, and TraceErase then sends one email to each organisation. A limited number are sent each day, shared fairly between customers, so we promise no response time and no unlimited capacity, and we never promise removal. Where an organisation needs your own login, identity check or confirmation, you do that step and we tell you what is needed. For anything outside the covered list you send the request yourself.

Checking whether broker cleanup is open…

Which brokers are covered?

The coverage page lists them, read live from the service, with the date TraceErase checked each route and what a request to each one covers. It isn’t a list of every UK broker. Each organisation is marked “Handled by TraceErase”, “You complete this step” or “Route being checked”, and direct lenders are listed separately because TraceErase doesn’t contact them. A few business contact and marketing-data databases are covered too; they are labelled as such, they aren’t loan brokers, and each is a separate request.

A brand name tells you which organisation is covered. It doesn’t mean a partnership or a tested integration with that organisation.

What do sent, delivered and removed mean?

They are three different things. “Request sent” means the mail service accepted the email (or, for some organisations, that our team submitted it and recorded a receipt). “Delivery confirmed” appears only when the mail service confirms it. Neither means the organisation has acted on your request, and neither means your data is removed.

When an organisation responds, the response is recorded with its scope and whose word it is: stated by the organisation (recorded by our team), reported by you, or independently verified.

What if I don’t know who received my details?

You don’t have to know for certain. You can choose the covered organisations you think may hold your details, but choosing a brand doesn’t mean we found an account or checked that it holds your data. Organisations also pass details on to partners that are separate organisations, and a request to one doesn’t cover the others.

If you want to find out what an organisation holds, a data access request (subject access request, SAR) asks it. TraceErase helps you prepare one; you send it yourself.

Does this delete every record?

No. A marketing opt-out and erasure are separate requests, and each organisation decides its reply. It may keep a minimal record so your opt-out is honoured, records it must keep by law, and data about a loan you hold. TraceErase shows each outcome as the organisation told us, with the scope, and says whether our team recorded it or you reported it. It can’t promise any particular result.

If you aren’t happy with a reply, you can record it and prepare a complaint to the organisation, and a summary if you then choose to go to the Information Commissioner’s Office (ICO).

Will it cancel a loan or change my credit file?

No. Broker cleanup is about marketing and data an organisation no longer needs. It doesn’t cancel a loan, close a credit account, change your credit file, or stop messages a lender must send you about a loan you hold. TraceErase doesn’t contact credit reference agencies, give debt advice, match you with loans or assess affordability.

Will every call, text or email stop?

We can’t promise that. A marketing opt-out covers the organisation we write to and takes the organisation time to apply. Partners and lenders that already hold your details are separate organisations and aren’t covered by it, and some messages, such as ones about a loan you hold, may continue. If marketing carries on from an organisation we wrote to, you can tell us and we will show it against that request.

Can I do this myself?

Yes. Your rights don’t depend on TraceErase. You can write to any organisation yourself, whether or not you use us. TraceErase saves you finding each organisation’s route, wording each request, sending it and keeping track of the dates and replies. It also helps you prepare your own requests for organisations we don’t handle.

What happens if the broker needs ID or refuses?

An organisation may ask for proof of identity or authority, take only part of the request, or refuse. The request then shows “Action needed from you”, “Partly completed” or “Request declined”, with what the organisation said and who vouches for it, and we tell you the next step. Some organisations will deal only with you directly, and we say so. We never say an organisation has broken the law, and nothing here is legal advice.

How do I revoke permission?

You can revoke it at any time in your account. Revoking stops future sends under that permission and cancels requests that haven’t been sent yet. It can’t recall a request that has already been sent, and the page says so. Your permission also ends on the date shown when you gave it.

Do I have to do anything for a managed request?

Not for the supported steps. Some organisations need you to log in, confirm a link or complete a step directly; if so we explain exactly what and why, link to the organisation’s own page, and pause the request until you tell us it is done. Some organisations require you to verify your identity or complete a step directly. If that happens, we’ll explain exactly what you need to do.

Who actually handles a managed request: software or a person?

A mix, and we say which for each request. Software prepares each request and a member of our team approves the exact wording. The software sends only those requests where we hold an email route that TraceErase has checked against the organisation’s own privacy notice, and only after that approval. Other requests are submitted by our team, and some need a step from you; we tell you which. A limited number of requests are sent each day, shared fairly between customers. Many official opt-outs are free to do yourself: the UK opt-out guides show how. TraceErase charges for its actual service and tools, not for your statutory rights.

Can a person review my request before it is sent?

Yes, and one always does. Before a managed request goes anywhere, a member of our team checks its exact wording and recipient and approves it. If anyone edits it afterwards, the approval is cleared and it needs approving again. You can read each draft in your account, and you can cancel a request that hasn’t been sent.

Will I get an email when something changes?

A short one, when email updates are switched on; your progress page says whether they are. When they are, we email the address on your account (not the addresses you gave the organisations) when a request has been sent, when we need something from you, when a reply or an update is recorded, and when a request is cancelled or your permission withdrawn. The email gives the organisation’s name, your case reference and a link, and nothing more: the details stay in your account. If several things happen close together you get one email. An email is never the only place an update appears, and we can’t promise when one arrives. Check “Action needed from you” in your account.

Will you remove me from every website?

No. We handle the supported organisations you choose, for the actions you choose. A listing isn’t proof that an organisation holds your data, and a reply isn’t always confirmation of removal. An organisation can keep information it must keep.

Can I cancel a managed request?

You can cancel a request that hasn’t been sent, or withdraw your permission at any time. Withdrawing stops anything further; it can’t call back a request that has already been sent.

What happens to what I tell you for a request?

We keep what is needed to run the request and show you its history. The retention periods are still being finalised, so this page doesn’t say your information is deleted until it is. The Privacy Policy explains how we handle your data.

Take control of your personal data

Create an account to check a password, search the account clean-up directory and prepare or track privacy requests. Organisations decide their own replies, so TraceErase shows what each one says.